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Public Affairs

Julie Waters
Senior Director, Public Affairs & Licensing
Cornell University
245 Day Hall
Ithaca, NY 14853
607-255-1852
jew27@cornell.edu


Public Affairs is responsible for raising the awareness and visibility of Cornell University with external audiences and key stakeholders. Our staff coordinates communications efforts for major university initiatives, including Cornell’s presence in New York City and Washington, DC. We develop and implement communications plans that leverage the existing platforms across University Communications and plan and manage content for the university’s primary digital channels. Public Affairs also manages Cornell’s licensing oversight responsibilities, advising leadership on fair-labor practices, permissions, and trademark use.

Public Affairs encompasses:

  • Media Relations, the university’s critical front-line interface with local, regional, national, and international media outlets: the team develops strategies to effectively enhance media coverage of Cornell through an aggressive program of media relations, working with news organizations in both proactive and reactive ways. Media Relations also manages permissions for video and news crews on campus.
  • Web Communications: the team oversees content for Cornell’s flagship university website and provides leadership and guidance to the entire Cornell community regarding effective and appropriate use of the web as a tool for external and internal communications.
  • New Media: the chief new media officer is charged with creating and overseeing Cornell University’s social media strategy and developing an online community where people can connect with Cornell’s global brand and forge lifelong relationships. New Media also monitors trends in digital media and makes recommendations for how the university should leverage emerging technologies in support of its mission and vision.

Our staff also includes a public affairs officer based in Washington, DC, reflecting our increased emphasis on Cornell’s relationships with DC media, think tanks, and policymakers.

Resources

cornell.edu
Browse the main pages of Cornell’s website.

CornellCast
Watch the latest of nearly 2,500 videos about Cornellians in action.

Cornell’s Social Media
Follow Cornell on Facebook, Twitter, YouTube, Instagram, Google+, LinkedIn, Tumblr.

Cornell News Wrap
Review the top media hits of the week featuring Cornell research and thought leaders.

Cornell Press Releases
Follow the latest news issued by Cornell to the media.

Tip Sheets for Media
Read what Cornell faculty are saying about news and events in the national and international media.

Student Blogs
Check out these posts from Cornell’s uncensored student voices.

Licensing of Cornell merchandise
Learn about brand requirements and fair-labor practices.