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Marketing

Shane Trost

Senior Director, Marketing

Cornell University
301 College Avenue
Ithaca, NY 14850-2820


The main responsibility of the Marketing Group is the stewardship of the Cornell University brand.

We define the creative vision for the university and raise brand awareness for a wide variety of key audiences. We develop strategies to support university-wide goals, build marketing programsĀ and lead brand communications across all media.

Our unit is comprised of six creative disciplines: content strategy, writing, design, web development, photography, and video production. We apply these skills in multi-disciplinary project teams to create and manage brand communication platforms that promote major university initiatives. Cornell.edu is a primary example.

Our content marketing approach captures the most compelling stories from across the entire Cornell enterprise and delivers them to the right person, right place, right time; with deep creative expertise, strong impact, and accountability for performance.

To learn more about what we do, visit the Brand Center.