Brand Communications

Shane Trost
Shane Trost

Shane Trost

Senior Director, Brand Communications

301 College Avenue
Ithaca, NY 14850-2820

Cornell Brand Communications is a dedicated in-house creative team committed to university-level communications priorities and strategies. We have two primary functions: to support brand storytelling in coordination with our division partners in Media Relations and News and Strategic Communications; and to develop, manage and consult on all expressions of the university brand.

We manage university-level communications platforms to assert a bold and consistent Cornell brand in video, photography, multimedia and web. The three main properties of our platform “ecosystem” are, the Cornell Chronicle and the brand center website. Together, these platforms host a unified content strategy of relevant, authentic storytelling, designed to win the hearts and minds of key audiences and to propel them to action.

Cornell Brand Communications works with partners across the institution to align our university-level priorities and identity with those of the colleges, schools and units so that together we can advance Cornell’s mission of education, research and public engagement.

To learn more about what we do, visit the Brand Center.